Troskot Visual Identity


Visual Identity for eyewear/fashion/art store TROSKOT. The concept of the identity is based around the featured artists which the shop will promote on a yearly basis. The colors and graphic elements on the web shop change according to the current artists. Every artist gets a custom stamp, which is later used on all printed materials, wrapping paper, packaging, etc.

Disclaimer: For concept purposes, the art of the following not yet confirmed TROSKOT featured artists (requested by the client) was used in the design drafts: Denis Butorac, David Tavčar, Mina Fina, Jure Brglez.

Content, strategy, art direction: Petra Bertalanič